Introducing local materials

Creating engaging spaces by layering warm, natural, locally produced materials and products.

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“Materials that are familiar, even when used in unexpected ways, give us a greater sense of connection to the spaces we inhabit.” Scott Delano – Architect

The local flavour

The use of local materials and products is important to create a sense of belonging, an emotional relationship between our people and our spaces. This level of engagement which makes people feel comfortable at work, having an impact on humans well-being.

Define a concept for consistent use of materials. The following strategies help to create warmth and reflect the local context, in tune with the character of the brand. All materials and products should be supervised, reviewed and approved by Roche team.

Roche Suzhou, China

Support the local

  • Reinterpret traditional techniques from architecture or arts and crafts in a synthetic and abstract way.
  • Use local materials and traditional construction techniques in determined areas.

Local design…

  • Use locally designed furniture and products to add some accents in determined areas. Good opportunities include lamps, side tables, and other elements not widely repeated.

Roche Stockholm, Sweden
Roche Stockholm, Sweden

Local materials…

  • Choose a sustainable and tactile material that can define the character of the whole project while being in tune with the brand’s formal expression.
  • Choose resilient, durable, low-maintenance, socially responsible and locally produced materials, which support the local economy.

Roche Kaiseraugst, Switzerland
Roche Kaiseraugst, Switzerland

And local patterns

  • Reinterpret regional patterns in a synthetic, abstract aesthetic, aligned with the brand image to create customized design elements like privacy screens or loose furniture.
  • Give attention to fabrics in furniture, carpets, and cushions to create mood-enhancing atmospheres. They offer a good opportunity to add some vibrant character details to the more relaxed or casual areas. Use pattern locally as accent in reduced surface elements. Do not apply pattern to large areas of apholsthery or wall coverings.

Roche Bangkok, Thailand
Roche Sydney, Australia
Roche Sydney, Australia
Roche Kaiseraugst, Switzerland
Roche Bezares, Mexico

Don’t

 

  • Do not paint, coat, or cover the original colour of an authentic material. Do not use graphics as decoration.

  • Avoid the use of materials that try to imitate others.

  • Do not incorporate any discernible stylish pattern or graphic motif. Patterns embedded in materials for the sake of ornamentation should be avoided.

Key to Introducing local materials

  • Define a concept for consistency in the use of materials.
  • Reinterpret local tradition in an abstract way through materials, techniques, and patterns, in alignment with Roche brand and the local Guidelines.
  • Choose durable, low-maintenance, socially responsible and locally produced materials.
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